Unlike traditional payment recovery platforms, Butter optimizes merchants’ recovery strategies to capture lost revenue due to accidental customer churn. We tailor our machine learning models to every subscription company’s unique needs.
The results? By partnering with Butter, merchants enhance their payment health, drive customer retention, and boost revenue with a 5% + increase in ARR.
Every payment receives an optimized recovery strategy
Most recovery solutions use the same retry strategy for every merchant. No matter what error code you get, the recovery partner retries the payment using the same dunning cycle. That static approach means every transaction undergoes the same number of retries at the same time of day.
However, an “insufficient fund” failure from Chase Bank in the United States needs a completely different retry schedule than a “do not honor” from Bank of India that happened on a Friday.
Butter optimizes your retry strategy with dynamic error code handling. Depending on the bank, card, currency, and geography, we optimize the timing of every retry for when it’s most likely to succeed — down to the second.
Our machine learning models are tailored to each client
Most companies that offer machine learning use the same model across hundreds of customers, refreshing the data only a few times a year.
Butter uses proprietary models that learn not just from your transactions, but the transactions of Butter’s entire user base. This means our models are trained to perform beyond the industry standard — increasing the likelihood that payment recovery is successful.
Next, Butter’s ML models tailor your payment recovery strategy based on your:
- Merchant account — Historical data influences future recovery attempts.
- Industry — Lookalike customer data informs how we apply your data.
Enjoy white-glove support for your payment recovery
Our competitors offer technical support that’s often limited to overseas service teams and prerecorded phone queues. Even worse, they apply the same one-size-fits-all approach to client support as they do your recovery strategy.
Butter offers a dedicated full-time team that evaluates your transactions daily and deploys new models as often as once a week. As your data evolves, your recovery strategy adjusts to match.
With Butter, every payment retry is smarter than the last
Other platforms optimize for the likelihood that each individual recovery attempt is successful. The problem is that once an attempt fails, future attempts are less likely to succeed.
Butter considers all attempted recoveries of a payment, so the next retry is more likely to succeed. By looking at your end-to-end strategy, Butter’s algorithm learns from past attempts to recover more payments in less time — even outperforming your current strategy by 166%+.
Ready to see what Butter can do for your payments? Contact our team for a free custom demo.
Key leadership hires signify continued momentum for the payments technology platform
San Francisco, Calif. — October 23, 2025 — Butter Payments, the most intelligent machine learning-powered payments recovery platform, today announced that it has strengthened its leadership team with two key additions: Sofya Pogreb as Chief Executive Officer and Charles Rosenblatt as Chief Commercial Officer.
Failed payments account for a massive – $440 billion – loss in revenue each year, and Butter’s patented machine learning technology optimizes failed payment recovery, resulting in up to 15% annual recurring revenue growth for its customers. Its success is due to the seamlessness of its technology and the dedication to best-in-class service. Butter integrates with platforms such as Stripe, Braintree, ReCharge, and others to create tailored recovery plans for its customers using ML models.
These appointments signal a period of accelerated growth for Butter, as the addition of two seasoned leaders deepens its commitment to innovation and scaling its technology to meet growing demand across industries.
Sofya Pogreb, CEO, joins Butter following an accomplished career leading fintech and insurtech companies through high-growth stages. She brings an extensive background in financial services and a track record of building companies and scaling teams. She served as Chief Operating Officer at BILL, and previously held the same role at NEXT Insurance. Pogreb also served on the boards of Indigo and Next Insurance, bringing her deep expertise to the operational side.
“Payments are the foundation of every subscription business,” said Pogreb. “Butter is solving one of the most persistent and costly pain-points in the payments ecosystem — failed transactions — with a platform that combines intelligent data and seamless customer experience. I’m thrilled to join Butter at such a pivotal moment in its growth story, and to help address such a crucial need for businesses.”
Pogreb is committed to continued investment in Butter's ML-driven proprietary recovery techniques and to growing the already-impressive set of platforms Butter works with.
Charles Rosenblatt, CCO, is a recognized leader in global payments with a track record of driving success. He has held senior roles at Payoneer and Hyperwallet, where he helped lead the company to its IPO, and at Hyperwallet. Rosenblatt’s teams created more than 40% revenue growth for those companies in the year before their exit. During his time at PayQuicker, he served as president and helped them to earn a spot on American Banker’s Top 40 Best Fintechs to Work For.
“Butter is addressing a massive, often invisible challenge in the payments space — the friction and revenue loss caused by failed payments,” said Rosenblatt. “By leveraging advanced machine learning, Butter not only recovers lost revenue but also helps businesses create a more predictable and profitable payment experience. I’m excited to take on this role and to be part of the next chapter in Butter’s story.”
Butter Payments currently serves a wide array of B2C, SaaS, and e-commerce subscription companies across verticals such as fitness, petcare, parenting, retailers, media, AI, and tech. clients include Cerebral, FuturHealth, The Athletic, and Athena Club, among others.
Learn more about Butter Payments today: butterpayments.com
About Butter Payments
Butter is the leader in failed payment recovery, enabling subscription brands to maximize top-line revenue through its machine-learning-powered platform. The company’s list of clients includes innovative brands such as, The Athletic, Bobbie, and more. Butter’s patented ML technology tailors payment recovery based on each subscription brand’s unique transaction data, resulting in bespoke strategies that drive sustainable growth.
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