Video

How subscription brands can navigate market volatility

Key moments
Speaker introductions
0:00
What does intentional subscription growth look like?
3:20
How should subscription brands handle high acquisition costs and a shrinking funnel?
12:00
Operational leverage: Why it’s essential for sustainable growth
18:15
Should subscription businesses be worried about subscription management apps?
22:28
Essential KPIs for subscription-focused merchants
28:50
How to navigate the FCC’s new “click-to-cancel” regulation
32:48
How valuable are short-term, steep discounts to attract subscribers?
37:22
Branded apps: Should merchants prioritize them?
40:44
How can brands thrive in 2025?
44:32
When should you pull the plug on a new product
48:14
Best practices to reward loyal subscribers
51:18

2025 is a year of change for subscription-focused businesses. In this panel, four top subscription experts tackle today’s market volatility head-on, offering actionable advice and strategies to thrive in an uncertain world. Watch to learn:

Why brands must double down on retention or fall behind.

The best way to handle subscription management apps.

Why “click-to-cancel” is good for merchants.

Speakers
Vijay Menon
CEO and Founder, Butter
George DiGuido
VP of Growth, The Information
Edward Yip
Partner, Norwest
Kent Schacht
Founder, Sage Point Strategies

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